The Sammedia Team
Take a moment to meet the people that drive Sammedia.
Michael Free CEO
Michael founded Sammedia in 2000, delivering to the UK Financial Advisory market its first content management based website system Advisernet, which was and still is, distributed through Sammedia's partnership with 1st the Exchange. He has built the firm to one that now provides core online services to over 600 firms across the UK including many of the largest brands in the industry.
He has over 20 years experience in the Financial Sevices industry, 9 of which were spent in the Bancassurance sector where he worked for Lloyds TSB in both advisory and management capacities. He is FPC qualified.
Michael is the driving force behind both the firm's overall strategic direction and its insistance on placing the end user at the core of all of our product development.

Tessa Lee OPERATIONS DIRECTOR
Tessa Lee has overall responsibility for delivering the strategic direction and functional design of our software solutions as well as heading up business consultancy, ensuring that clients maximise the benefits that end users gain from the products.
With 13 years experience in the Financial Services industry including 9 years at 1st Software, Tessa has worked closely with a wide range of clients from National IFAs and Networks to Mortgage Brokerages and smaller Financial Planning companies. She has a background and expertise in the design of both back office and point of sale systems, as well as being an experienced corporate account manager and business consultant.
Tessa has extensive project management experience being Prince2 Practitioner qualified and to date holds a BA (Hons) degree in Classics and Classical Archaeology and a number of the CII Financial Planning qualifications from FPC to Business Financial Planning.
Sim Sangha SALES DIRECTOR
Sim Sangha is Head of Sales & Marketing for Sammedia. Having overall responsibility for Business Development, Sim offers a great mix of account management, sales generation, software demonstration, and presentation skills.
Sim has 9 years experience in the Financial Services industry, including over 6 years at 1st Software. His experience includes working with a wide range of clients ranging from small businesses through to national financial advisory, mortgage and investment firms helping them to identify and meet their business and regulatory requirements.
To date Sim holds a BA (Hons) degree in Economics and a number of financial qualifications including FPC, CeMAP and the Investment Management Certificate.
Gareth Thompson CUSTOMER SERVICES MANAGER
Gareth has been providing customer services for all our products since 2006, dealing with a multitude of firms across the UK. His main responsibilities include maintaining our high levels of customer support for all clients, collaborating with our Networks & Service Groups and providing Search Engine Optimisation support.
Alongside his other responsibilities, Gareth is also responsible for a large number of custom designs and templates within our Netsite product, the user interface of MoneyInfo and maintaining our company blog.
Tom Moore CUSTOMER SUPPORT TECHNICIAN
Tom joined Sammedia late 2009 with a background in both website design and software education combined with 2 years previous experience within the financial software industry, and has been providing exemplary support and website marketing advice since.
Responsible for the first line of support with all of our clients, his role also involves designing and creating bespoke websites for our Netsite clients, assisting with Search Engine Optimisation and managing our own monthly newsletter.